TRAX is an immersive, culture-driven experience that blends motorsports, music, fashion, and art, designed for a new generation of creators and innovators. Built for a younger audience (20-25 years old), the brand is a flexible system that adapts across genres and future collaborations while maintaining consistency across real-life experiences and digital platforms.
Logo Mark
Besides the main black TRAX logo, the identity system includes several logo variations designed for flexibility across different applications. The Grey Box Logo provides a structured, solid presence, making it ideal for merchandise and packaging. The Yellow & Grey Box Logo introduces contrast and energy, emphasizing the brand’s high-energy culture while standing out in promotional materials and event signage. The Outlined Logo offers a lightweight, adaptable version suited for subtle branding, overlays, and motion graphics.
Social icon
The ‘X’ mark is the heart of TRAX, serving as both a focal point and social icon. Inspired by the shuffle symbol and intersecting paths, it visually represents the fusion of motorsports, music, fashion, and art, encapsulating movement, energy, and cultural connection.
Visual System
The chrome CD is the centerpiece of the TRAX visual system, acting as a graphic container for photographs, ads, and brand visuals. It creates a flexible space where motorsport advertising, party promotions, flyers, and fashion campaigns seamlessly exist. This system allows TRAX to maintain a cohesive yet adaptable identity, unifying diverse content under a distinct, recognizable design language.
Flyer
The chrome CD is more than just a graphic—it also functions as a moving flyer, bringing TRAX’s identity to life through motion. Acting as a dynamic container, it houses photographs, ads, and promotional content, seamlessly adapting to motorsport advertising, party promotions, flyers, and fashion campaigns
