Collaboration with Gryphon Coovadia | Experimental Typography & Motion
For this time-based typography project, Gryphon and I reinterpreted a written article about the viral AI-generated track “BBL Drizzy”—a parody diss song using AI voice tools that unexpectedly influenced the music industry. What started as a joke created by a comedian using free tools was later sampled by Metro Boomin and quickly became a cultural moment, revealing just how fast internet-native media can shift the conversation around authorship, identity, and creation.
We approached the article not just as text to visualize, but as cultural commentary to perform. Inspired by the sleek aesthetic of OpenAI’s Sora launch video, we built a clean typographic system with sharp pacing and minimalist layouts—only to intentionally break that structure at key moments using expressive type, glitches, and visual interruptions. These disruptions reflected how the track itself disrupted norms around music production, ownership, and performance.
The project gave us the freedom to experiment with tools we wouldn’t typically reach for—AI voice generators, video-generation platforms, and other emerging tech. Instead of approaching AI with hesitation, we embraced its strangeness and treated it as a creative partner. That process shifted our perspective: these tools aren’t replacements for original thinking—they’re extensions of it, offering new ways to visualize, distort, and amplify ideas.
