In my role as a graphic designer at ADID, I worked in collaboration with SCAD to develop a comprehensive wayfinding system for Downtown Atlanta in preparation for the 2026 FIFA World Cup. Backed by extensive primary and secondary research, we created a visual system tailored to improve accessibility, navigation, and the overall experience for both locals and international visitors.
Working across departments like UX, marketing, and fabrication, we translated our system into real world applications including street banners, a redesigned information booth wrap, and consistent visual elements throughout the city’s busiest intersection—an area that welcomes over a million visitors annually.
Working across departments like UX, marketing, and fabrication, we translated our system into real world applications including street banners, a redesigned information booth wrap, and consistent visual elements throughout the city’s busiest intersection—an area that welcomes over a million visitors annually.
